Bookmakers are forecasting record levels of turnover at the Cheltenham Festival which gets underway at 1.30pm today.
With 27 races over four days in the Cotswolds, the betting industry is braced for the biggest week of the entire year with over £300million set to be gambled.
And with races lasting an average of barely over five minutes each, a staggering £35,000 a second is set to smash bookmaking records, according to Ladbrokes.
Spokesman David Williams said: “Economists who tell us we’re in a financial slump have clearly never been to Cheltenham in March.
“The Festival gets bigger each year and the massive sums of money that swill around on-course and online and in shops up and down the land make us go weak at the knees.
“We’ve only just removed the bandages from last year. It was horrific as all the fancied runners seemed to score. We’re desperate for a change of luck.”
William Hill fear a payout in excess of £6million if well-known names of Hurricane Fly, Sizing Europe, Big Buck’s and Long Run all win the four Championship races again – a feat which has never happened before.
With boomakers fighting for custom there are lots of special offers for punetrs to take advanatge of.
For example, Paddy Power are today offering to give you your money back if Sprinter Sacre wins the Arkle (2.05).
That’s a tremendous offer and means you can take on the even money favourite with the added insurance of getting your dosh back if it does oblige.
The advice is to shop around as there is real value to be had, and you can also take advantage of increased bonuses for opening an account in the biggest week of the NH hunt season.