Magners Irish Cider was today unveiled as the new sponsor of the most prestigious jump race in Europe, the Cheltenham Gold Cup.
The four-year agreement between Magners Irish Cider and Jockey Club Racecourses will see the first ‘Magners Cheltenham Gold Cup’ on Friday, 15 March 2019, the feature race on the final day of jump racing’s showpiece event.
In addition, the agreement, which will run until 2022, will also see Magners Irish Cider become the Presenting Partner across all four days of which will be recognised as ‘The Festival, presented by Magners’.
Today’s announcement represents the first major horse racing sponsorship by Magners, which is produced in Clonmel, County Tipperary, Ireland and is part of Dublin-headquartered C&C Group plc.
The partnership between Jockey Club Racecourses and Magners Irish Cider, celebrates the brand’s Irish heritage by associating with the leading British and Irish-attended event in the UK, attracting crowds of over 260,000 annually, and watched by millions of horse racing fans across the world via TV and digital platforms.
The Cheltneham Festival is the fourth biggest sporting event in the UK in terms of the total number of visitors.
Ian Renton, Cheltenham and South West Regional Director for Jockey Club Racecourses, said: “To work with Magners over the next four years is something our whole team is hugely looking forward to. I believe this partnership with a brand of provenance and heritage like Magners will provide a big opportunity for both parties.”